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The creation of stay streams was initially limited to pick companions. It was used for real-time broadcasting of events such as the 2012 Olympics in London. In October 2012, more than 8 million people watched Felix Baumgartner's bounce from the sting of house as a stay stream on YouTube.

These channel subscriptions complemented the present Super Chat capability, launched in 2017, which permits viewers to donate between $1 and $500 to have their comment highlighted. In 2014, YouTube introduced a subscription service often recognized as "Music Key," which bundled ad-free streaming of music content on YouTube with the prevailing Google Play Music service. YouTube also launched YouTube Music, a 3rd app oriented towards streaming and discovering the music content material hosted on the YouTube platform.

YouTube accepts the most common container formats, including MP4, Matroska, FLV, AVI, WebM, 3GP, MPEG-PS, and the QuickTime File Format. Some intermediate video formats (i.e., primarily used for skilled video editing, not for ultimate delivery or storage) are also accepted, such as ProRes. In 2018, YouTube grew to become an ISNI registry, and announced its intention to begin creating ISNI identifiers to uniquely identify the musicians whose videos it features. During this period, YouTube additionally received into disputes with different tech firms. For over a year in 2018 and 2019 there was no YouTube app available for Amazon Fire products and in 2020 Roku was compelled to take away the app from its streaming retailer after the 2 firms couldn't come to an settlement.

Generally prohibited materials includes sexually specific content material, videos of animal abuse, shock movies, content uploaded without the copyright holder's consent, hate speech, spam, and predatory behavior. YouTube relies on its customers to flag the content material of movies as inappropriate, and a YouTube worker will view a flagged video to discover out whether it violates the site's guidelines. The Daily Telegraph wrote that in 2007, YouTube consumed as a lot bandwidth as the entire Internet in 2000. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos based on comScore.

In November 2008, YouTube reached an agreement with MGM, Lions Gate Entertainment, and CBS, permitting the businesses to submit full-length movies and television episodes on the positioning, accompanied by advertisements in a bit for U.S. viewers called "Shows". The transfer was meant to create competitors with web sites such as Hulu, which options material from NBC, Fox, and Disney. In November 2009, YouTube launched a model of "Shows" obtainable to UK viewers, offering around 4,000 full-length reveals from more than 60 partners. In January 2010, YouTube launched an internet movie leases service, which is just obtainable to users within the United States, Canada, and the UK as of 2010.