Choosing to promote with promotional products is not truly a ground breaking concept but for your company, it could be a giant leap. There are massive options when looking for promotional items and one item often forgotten about is the helpful printed umbrella. Unlike pens and keyrings, printed umbrellas can be sold to make back some of your investment as well as offered away.
There are five main kinds of umbrellas suitable for printing. Based on your plans for the umbrellas, goals for promotion, location, shipping options, sales opportunities and budget you'll be able to choose precisely what you want and need.
Types of Umbrellas
Telescopic umbrella handles telescope out and compact down into small, simple to carry packages. These are the least costly printed umbrellas with a number of colour and imprinting options. Most telescopic printed umbrellas will withstand a gentle spring rain shower but might not hold up in gusty winds or hail. These may also be known as folding or compacting umbrellas.
Golf umbrellas are generally have a larger canopy than the telescopic umbrellas. High quality golf umbrellas provide fiberglass or wood shafts rather of metal. Printed golf umbrellas come with a stake at the top (again, not metal) used to hold the umbrella in the ground when the golfer takes a swing.
Parasols and market umbrellas are used to protect from the sun rather than moisture. These usually have hooked handles and are made of lighter nylon. The canopy isn't generally skirted because there isn't any water to run off. These may also be marketed as beach umbrellas.
Patio umbrellas are bigger and frequently come with a stand. Printed patio umbrellas are great for buy premiums for your highest paying clients. These can be a bit pricey when imprinted, usually beginning at £19.35 with an extra £8.20 per base.
Most other promotional umbrellas are just plain printed umbrellas to be used in rain storms. These may come in a variety of colors, sizes, shapes and contain any number of attributes.
Spending and Worth
How a lot you can afford to spend largely depends on your advertising budget but you should also think about the worth of what you choose as a promotional item. For example - a printed pen might be used each day for a month but as soon as the ink has gone dry, your advertisement has expired. Choose a promotional coffee mug and you danger giving away almost half of your mugs to non-coffee drinkers. What's more, you are only able to make an impression on one or a handful of people with either of these products.
Printed umbrellas can be used every time there's rain or a vibrant, sunny day. They can make an impact on dozens of potential customers each time they're used. The worth of a rainy day or afternoon at the beach can be huge.
Don't discount the worth of selling your promotional printed umbrellas to the public at large, even if at or slightly above your price. Whilst you can't anticipate to make a massive profit on promotional items, you can make back some of the funds you expend to buy sufficient for customer or vendor gifts.