If you have a small business then it is extremely important that you have an open sign hanging in the window of your business. Open signs let individuals know your open. Some small business owners just settle for putting there hours on the door. The issue with that is that unless your right in front of your store you are unable to see these hours.
An open sign can be seen from a distant. If a possible customer is driving by, they can see from the street that you are open. Otherwise, they will just pass by your business and look for the subsequent business.
Open signs attract attention due to their bright lights. The majority, if not all, open signs are either neon or LED. This is for the sole objective of attracting interest and obtaining people to come into your business.
Just believe about it. If you are driving down the street in the evening and you see a big read sign that says open, that will catch your interest.
Open signs are so potent. You are actually leaving money out there for an additional business to get if you do not have an open sign.
Most of the time an open sign is the only indication that you are open for business. Hundreds or perhaps even thousands of potential clients drive previous your business each single day. Many probably have no clue your open because they do not see an open sign. Therefore they do not stop.
An open sign is like a special invitation inviting everyone to come in. If they don't really feel invited then they most likely will not come in.
You want to invite as many people as feasible into your shop. Why? Because the much more people that come in your shop the much more money you will make.